Jeff Ariola, LAc, is the president and owner of Briar Patch Healing LLC. He is a practicing acupuncturist and business development consultant for the health and medical industry. His consulting approach results in maximized profitability and improved patient outcomes by building a model of care structured around the clinician’s goals and desired quality of life. The implementation of his methods start by helping his clients define their objectives and determine their personal steps. Next, he assists with the implementation of structured processes along with performance indicators to guide business decisions and track progress. His focus is on developing methods of operation specific to the practice while keeping attention on the patient’s experience. Jeff draws from his work in the fitness, hospitality, medical, and education industries to motivate, teach, and guide you in achieving success. Jeff is a former Academic Dean of the Eastern School of Acupuncture and Traditional Medicine. He is the lead acupuncturist and operations manager for Mecca Integrated Medical Center, where he oversees operations for physical rehabilitation, a medical-spa, and concierge primary-care medicine.