Jeff Ariola, LAc, is the president and owner of Briar Patch Healing LLC.  He is a practicing acupuncturist and business development consultant for the health and medical industry. His consulting approach results in maximized profitability and improved patient outcomes by building a model of care structured around the clinician’s goals and desired quality of life.

The implementation of his methods start by helping his clients define their objectives and determine their personal steps. Next, he assists with the implementation of structured processes along with performance indicators to guide business decisions and track progress. His focus is on developing methods of operation specific to the practice while keeping attention on the patient’s experience.

Jeff draws from his work in the fitness, hospitality, medical, and education industries to motivate, teach, and guide you in achieving success. Jeff is a former Academic Dean of the Eastern School of Acupuncture and Traditional Medicine.  He is the lead acupuncturist and operations manager for Mecca Integrated Medical Center, where he oversees operations for physical rehabilitation, a medical-spa, and concierge primary-care medicine. 

Jeff received his Bachelor of Art degree from Fairleigh Dickinson University where he specialized in hospitality management and later earned his Master of Science in Acupuncture from Pacific College of Oriental Medicine. He is married with a son. He is an avid outdoors man and spends much of his time hunting, fishing, hiking, and camping. 


Robert (Bob) Trotta is known as an expert in the fields of leave of absence, disability management outsourcing, Social Security disability advocacy, and state disability insurance plan design. Bob’s executive experience spans four of the leading third party administrators in leave of absence and disability claims management for large employers and insurers as well as the leading Social Security advocacy firm for long-term disability insurers.  

Bob is currently the driving force behind Trotta Health Services, Inc. – a consulting and services firm working with health care providers and patients on revenue cycle management improvements and patient advocacy.  Bob’s previous experience includes: Chief Operating Officer at The Advocator Group (formerly Crowe Paradis) were he led the transition due to acquisition from a privately-held entrepreneurial based company to corporate division of Brown & Brown (NYSE:BRO).  At Keenan & Associates, Bob was President of Innovative Care Systems (ICS), a boutique administrator that developed a concierge approach focused on integrating absence events with health management solutions. Prior to joining ICS, Bob was Vice President and Regional Account Executive for Sedgwick CMS – the largest integrated third party administrator in the US, where he led account management and new business implementation teams.  Bob joined Sedgwick through their acquisition of VPA, an innovator in private State Disability plans that grew into a full service integrated absence and disability management TPA during Bob’s tenure. During this period, VPA grew over 300% and their clients were recognized as having the industry’s top integrated disability programs. Prior to joining VPA, Bob was the Vice President of Finance and Administration and Chief Financial Officer for CORE – a pioneer in disability management and developer of the WorkAbility® protocols.  

Bob has worked with all of the major LTD carriers and a varied group of large employers including: PepsiCo, Hewlett-Packard, Yahoo, Yum Brands, Charles Schwab, Genentech, Southern California Edison, Xerox, Arizona State Retirement System, County of Los Angeles, Huntington Hospital, and Eisenhower Medical Center.

Bob has presented to the State Disability Committee of the California State Senate, DMEC Annual Conference and National Business Group on Health/Integrated Benefits Institute Conference. He has been quoted in Business Insurance, Risk and Insurance, Employee Benefit Plan Review, and The Orange County Register. 

Bob is married with two sons. He is an avid runner and fundraiser for the Alzheimer’s Association’s Run to End Alzheimer’s Boston Marathon team.  He received his Bachelor of Science degree in Accounting from the University of Rhode Island.