The medical community tends to separate the term customer from patient. Something about this reality causes an uneasy feeling in a doctor. My opinion is, this is because they entered into the medical field to help and heal not market and sell their services. I have even been corrected during Read more…
No one likes to hear where they messed up or have failed. When we bring up the concept of asking for feedback, that is the way most people view the process, or they quickly respond “The feedback we get is always great. Our customers love us.” Constructive feedback can have Read more…
Progress and performance are best measured by objective data. The goal is to remove assumptions and instead use key performance indicators to guide business. All too often, business leaders make decisions based on their feelings or subjective methods. This can be a big mistake that costs time, money, and resources. Read more…
All businesses need a combination of sales and marketing working in unison. However, a frequent obstacles to success is grouping these two activities together as one task. They may be interrelated, but they are different and should be treated as such. What is Marketing? Marketing is all about getting attention. Read more…
Stay at home orders are being lifted, but many companies plan to continue allowing their employees to work remotely. Businesses are finding an increase in staff productivity while others are trying to save money by ending their leases. Some employees miss going into the office while others are enjoying not Read more…
The use of processes and procedures can be instrumental to the success of you business. They allow you to reliably repeat the steps that resulted in favorable outcomes offering a chance for steady improvement. Standardization of your methods provides a way to continuously monitor execution and make adjustments accordingly. If Read more…
If you are reading this article on planning, it stands to reason you have established goals you want to achieve. If they are not written down and detailed, stop now and review our other posts about SMART goal setting and types of goals. Only having a vague idea of what Read more…
In previous posts, we discussed what goals are, how to define them, and some methods to determine your likelihood of success. There are numerous techniques online to help you establish your goals, and we all have our individual preferences which are a combination of a few “systems”. This article will Read more…
Everyone is quick to tell you what they think. They tell you what you should do, what your problem is, and what they think is best for you. They are quick to tell you where you are messing up and why they know better. Does this sound familiar? Think about Read more…
